There are freelancers out there who make about $100 to $200 per hour. How do they accomplish this? Here is how you can earn more as a freelancer:
1. Focus on Value, Not price
How much would you pay for a nice chicken meal? KES300, KES500, KES650 or KES1500?
You could argue that the price depends on the meal. What if you are hungry following a tedious journey, tired after working hard during the day or desire the best meal in the entire city to celebrate a win for your sports team? You may want to pay more than normal.
The same thing applies to freelancing. Focus on your worth to the customer. Clarify what they want by asking them about various issues as you work and demonstrate to them the way you can assist them to attain what they want. In turn, this would increase your appeal to the clients and they will be willing to pay you more for the same work.
Now consider yourself as a newspaper entrepreneur, how much will you pay a journalist?
KES 2000 per article
How much will you pay for an interesting, informative and viral article that attracts a huge traffic and results in a huge income?
KES 20,000 per article.
In comparison to the worth, the article creates for your business, KES 20,000 is nothing.
2. Start slow
If you are a new freelancer or you have just begun, you need to build trust with clients first. You did not marry the day you met because marriage involves commitment that requires trust. Similarly, you need trust to persuade a client to depart with his/her hard-earned money, particularly if you are just starting. If you want to earn more you must create more trust. Do not just go directly to pricing issues lest the client compares you to a basic freelancer and fail to identify your worth. Discover the needs of the client by asking them questions.
3. Avoid Tasks that pay little
Do not take tasks that pay very little compared to the type of the required work. Establish your own minimum price that you need based on your experience. While prices fluctuate depending on the type of work, try not to go for low prices. If you accept low prices, you may be demotivated. There are many clients who understand the value of professional work. Those are the ones you will work with.
4. Search for tasks
Consider this, how many tasks will you get if you do not search for tasks? None? A few?
You must search for tasks daily. Freelancing comprises a number game and your potential to work increases if you decide to be a player. Search for tasks daily, when you wake up in the morning, during your spare time when you go to sleep when you wake in the middle of the night and so forth. The more you search for tasks the more options are at your disposal. Regular searches mean finding good tasks and earning more. Be searching always and you will not be disappointed.