From writing to social networking to marketing, here is what a freelancer can do to ensure a sustainable freelance life.
The world is increasingly turning into the freelance economy in which new opportunities emerge every day for professionals like you.
Today companies outsource tasks to professionals in different fields, which provides an opportunity for freelancers in different fields to act as writers, developers, designers, editors, proofreaders and much more.
Nevertheless, the challenge is marketing and sustaining yourself as a freelance professional in your area of specialization. There are many people out there specializing in the same field as you do.
How Can You Deal with this challenge?
Establish a professional LinkedIn profile
LinkedIn is the number one professional network across the world and thus it comprises a vital site to meet potential employers, clients, and businesses. It is also a place where these people assess your effectiveness as a skilled expert to work on tasks.
Therefore, if you have not considered establishing a LinkedIn profile for long, this is the time. Consider the following tips when creating the profile:
Then, develop your social media network
It is insufficient to establish a website and create a professional LinkedIn profile. You must also establish a wide social network to increase the chances of your work being identified. Use the following tips to develop your online social network:
Engage in different income streams
You cannot depend on a single source of income to be successful as a freelancer since your income is unpredictable, unlike a traditional career. For instance, during the high season, you may face periods of intense work followed by a low season in which you will face periods of no work at all. Deal with this by doing different activities besides freelancing. For instance, you can start a business, mentor fresh freelancers or train beginners. Depending on your specialization field, you must be ready as a freelancer by managing your monthly flow of cash since your income is unpredictable.
List yourself in freelance platforms
You must be in locations where potential employers are searching to access rich freelance job pickings. The many freelance job boards are god places to do this. Examples include freelancer, Up work, and Fiverr.
If possible, establish a website that focuses on your specialization area and display your proficiency by blogging frequently. There are many tools on the internet that you can use to start a website (build a website now? email@example.com).
Once you have established your website, you can write articles that relate to your field regularly on the website and use it to share your insights, ideas, and experiences. it is vital to concentrate on your specialization field by sharing important techniques and tips that target your potential clients. In turn, this will demonstrate your intelligence.